Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics.

You know what’s not interchangeable?

Content advertising and content marketing.

We were asked what the difference is between content advertising and content marketing.

They may seem like the…


Jeeng provides a platform for digital publishers that helps create automated & personalized messaging which fuel engagement and monetizatation.

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